Cape Cod SEO - A Search Engine Marketing Blog on Cape Cod

CapeCodSEO.com is about strategies and techniques small businesses can use related to search engine optimization, pay-per click advertising and online marketing strategies. In addition, it’s a look at the unique environment that is Cape Cod, Massachusetts.


Is Twitter Making You a Lazy Blogger?

Apparently, I was a week behind with feeds in my RSS reader but did manage to read Lyndon Antcliff’s post on why he won’t tweet Rand Fishkin. If you’re suffering from writers block yet spending too much time on Twitter, perhaps you should read it as well.

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July 1, 2009 | Filed Under SEO, Social Media | Bookmark | Leave a Comment

Updating Search Engine Friendly Links with WordPress

Last week, Melanie Phung pointed me to an interesting post (via Twitter) by Robert Rolfe on how SEO’s are giving the wrong advice when creating search engine friendly links with WordPress.

I’ve historically recommended using a custom permalink structure which includes only the /%postname%/ element. This eliminates the date-based folder hierarchy while still enabling the creation of a keyword-friendly web address.

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June 14, 2009 | Filed Under Blogging, SEO | Bookmark | 6 Comments

Experimenting with Google Friend Connect

I’ve started paying attention to Google’s initiatives with the Social Web, particularly Google Friend Connect and the development of Google profile-related initiatives. Here’s a video that explains Friend Connect:


Social Networking and Google

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June 7, 2009 | Filed Under Google, SEO, Social Media | Bookmark | 1 Comment

Digg Broke Up With Me Last Week, But Now We’re Working Things Out

Getting Back Together
A few weeks ago, I was enjoying a nice relationship with Digg, hitting the front page (FP) with over half of my submissions (less than 1% of all submissions hit the Digg FP*). Things were going great.

Then, last week, the relationship seemed to abruptly end. My next eight submissions failed to make the FP. For a few of those, I wasn’t even close.

What was I doing wrong?

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May 21, 2009 | Filed Under Social Media | Bookmark | 1 Comment

List of Sites Preventing DiggBar with a Framebuster

As an active Digg user, I’ve been paying attention to the discussion around the new DiggBar and it’s pros and cons (see the bottom of this post for articles of reference). I find that DiggBar makes voting on Digg submissions more convenient, but I certainly understand some of the arguments against it.

Since I’ve been using the DiggBar regularly for the past week or so, when a site is using Framebuster or Frame Killer code to disable it, it sometimes can throw me off (particularly if I closed the browser window with the original Digg submission).

A List of Sites Preventing DiggBar with a Framebuster

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April 11, 2009 | Filed Under Social Media | Bookmark | 3 Comments

7 Simple Ways to Customize a WordPress Blog for SEO

WordPress is a fantastic resource for the small businesses needing easy-to-use, free software for running a blog or small website. Most would agree that “out-of-the-box”, WordPress is easy to install, configure and design to fit one’s business needs.

WordPress

Business owners should note that the WordPress default configuration does lack certain best practices of basic SEO.

In this post I’ve outlined seven challenges all website owners face with search engine optimization. For each one, I’ll outline how WordPress users can overcome these challenges with WordPress plugins, administrative settings and some basic customization.

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January 31, 2009 | Filed Under Blogging, SEO | Bookmark | 5 Comments

Do You Have What it Takes to Make the Digg Home Page?

Approximately every 10 minutes, a new article makes the Digg home page (front page or Digg FP). In the highest traffic hours, more than 10 new articles are submitted to Digg every minute. How will your submissions stand out from the rest?

Digg

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January 10, 2009 | Filed Under Posts & Conversations | Bookmark | Leave a Comment

Cape Cod Twitterers: 70+ Twitter Profiles on Cape Cod

With millions of users and over 3 million visits per month (according to Compete.com), Twitter has rapidly grown from a niche service into a mainstream online application for communication, branding and networking.

Twitter

70+ Twitter Profiles on Cape Cod & The Islands
In the spirit of recently published Twitter user lists including everything from prominent members & brands to online marketers and even home builders, here is a list of Twitter profiles in and around Cape Cod and the Islands.

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January 3, 2009 | Filed Under Cape Cod, Social Media | Bookmark | 3 Comments

The Time May Be Running Out on Your SEO Strategy

The one competitive SEO advantage small business owners still have is speed.

The small business owner should take heed of Weip.net’s recent post, The Day All Large Companies “Got It”. There are distinct advantages that larger companies have only begun to realize when it pertains to a search engine optimization strategy.

Just like the retail giants Wal-Mart, Blockbuster or the Home Depot moved into a community and force small storefronts to closed their doors, the same may happen to the keyword strategies the online business holds, when big business makes online marketing (not just SEO) a priority.

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November 16, 2008 | Filed Under SEO, Small Business | Bookmark | 4 Comments

9 Free Resources for Learning Search Engine Optimization

There’s no shortage of resources for learning about SEO. From books to blogs to conferences to articles, the list is endless. The challenge for business owners new to SEO is where to go and what to read first.

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November 3, 2008 | Filed Under SEO, Small Business, Social Media | Bookmark | 5 Comments
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